From Psychology Today - Noam Shpancer Ph.D.
 - Insight Therapy on MATING -
 
Red Alert: Science Discovers the Color of Sexual Attraction
EXCERPTS:
A fundamental source of attraction: the color red.

Cumulatively, the research shows that the effect of the color red is significant, unique, and that it operates at a sub-conscious level.

[MAKING THE SUB-CONSCIOUS CONSCIOUS ~C].

Red is commonly associated with passion and eroticism ­ just think of the Red Light District, red roses, red lipstick, red wine, or the "Lady in Red."

Overall, it appears that men perceive a woman in red as signaling readiness for sex. Female sex-readiness is attractive to men, partly because it is perceived to be a relatively scarce resource.

This tendency of men to see women 'dressed in red' (auric field) as signaling sexual availability and interest is not random or delusional.

Astonishingly, the link between the color red and sexual attraction appears to be subconscious. In all the studies cited above, during debriefing, the overwhelming majority of the participants failed to guess the purpose of the experiments, and none reported that color had been a factor in their rating decisions.

[continued with research studies that validate this hypothesis - C]

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